While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness. Journal of Business Ethics , 2015; DOI: 10.1007/s10551-015-2918-4 Cite ...

Why is Facebook blue? According to The New Yorker, the reason is simple.It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.

For the first time, astronomers have detected the color of a planet beyond our solar system: It's blue, but not because there's water on its surface. It doesn't even have a "surface." Instead, the ...