New research suggests that blue sharks may actually be some of the best chameleons in the world, but we still have to prove ...

A Rutgers-led team of scientists has developed an eco-friendly, very stable, ultra-bright material and used it to generate ...

The color purple has long been a symbol of royalty, creativity, and mystery. But according to science, it’s also something else: a figment of our imaginations. While it looks just as real as red ...

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this ...

Understanding the science behind color could increase the effectiveness of your company's branding methods.

Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. (And yes, it’s blue.) ...

If you open up a ripe blueberry, the blue skin on its outside does not match the dark, reddish purple color inside of the fruit. However, their skin does not actually contain blue pigments, which ...

Armed with only an unfamiliar logo, the study found that shoppers consider retailers using Walmart's blue or Sam's green in their logos to be more eco-friendly than retailers using Trader Joe's red.

Nanostructures in a blueberry’s waxy coating make it look blue, despite having dark red pigments — and no blue ones — in its skin, a new study reports.

Excessive blue light can cause accelerated aging in flies because this exposure can cause cellular damage, according to a study released Wednesday.

Blue cheese shows off new colors, but the taste largely remains the same Future varieties could be yellow-green, reddish-brown-pink, or light blue.