Experience the charm of San Francisco as we walk through its vibrant streets, iconic neighborhoods, and scenic viewpoints.

Families looking for summer fun in San Francisco, without worrying about fog or drizzle, are finding it at Hotel Nikko, where ...

San Francisco's tourism industry, a critical pillar of the city's economy, showed troubling signs over the July Fourth ...

The Fine Arts Museums of San Francisco, which includes the de Young and Legion of Honor, has eliminated 12 positions due to financial strain and reduced visitor numbers.

San Francisco is undercut by a distorted reputation that’s confused and obstructed would-be visitors. Some domestic travelers ...

It's no secret that San Francisco has lagged behind other major U.S. cities in terms of its tourism comeback, but the scope of that lag remains startling.. Data from hotel analytics firm STR ...

Tourism, according to SF Travel, was once the largest private industry in San Francisco: 86,111 jobs were supported by tourism in 2019. That number dropped to 20,880 in 2020.

A new partnership between tourism organizations seeks to position the Peninsula as a premier destination for sports fans.

San Francisco Travel Association, the Golden Gate city’s tourism and marketing bureau, has hired Scott Beck, the current head of Toronto’s tourist organization, as its new president and CEO ...

It seems like everywhere you turn, there’s news about San Francisco’s “doom loop.” But some locals and tourism industry members feel there’s a misconception of what’s really happening ...