The report was based on data from a survey of 500 sales and marketing leaders. Some 43% of respondents say they are mostly aligned with their counterparts, 24% say they are completely aligned, and 22% ...

Sales and Marketing teams most often collaborate ... Source: CMOs’ Top Uses For AI: Personalization and Predictive Analytics. Marketing Charts. March 14, 2019 45% of retailers are either ...

An annual report for sales and marketing informs senior executives ... and compares them with results for previous years. Use charts or graphs to indicate any growth or decline in sales.

It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their ...

How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? The ...

Sales teams and marketing teams pursue a common objective: create customer value and drive company results. But sales and marketing don’t always get along. Certainly, all-out war between the two ...

The chief marketing officer at Twilio says AI will soon be in use in sales and marketing at every company. The tech can be used both to boost productivity, and to make ads more effective.

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales ...