The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Pure Hydrogen has signed a distribution agreement with an Argentinian renewable energy company for its heavy-duty hydrogen ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...