In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Building Sales Tools That Empower Your Buyer. The truth is that no sales team needs hundreds of sales tools to do its job. Another truth is that Marketing needs to better understand the actual buying ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

Collateral generally gets produced by marketing and consumed by sales. So, how do you make sure that the right marketing content is getting surfaced to the sales team.

Collateral advertising used in marketing can be made up of any media or information. This can include brochures, newspaper ads, websites, banners, posters and stationary.

Several years ago, I was the head of marketing for a large product-based, sales-powered organization that created high-end trade show booths and activations for brands. As you might expect, our ...

Sales and marketing typically work in silos with their respective teams, literally working apart. For smarketing to work, sales and marketing need to be physically close to each other.

Swedish buy-now-pay-later company Klarna says artificial intelligence is helping to lower its marketing and sales costs by making tasks such as creating images and translating copy more efficient ...

Sales collateral that connects with the needs of customers and helps move the sales cycle forward doesn’t have to be a challenge, but it often becomes one. Content gets buried in digital ...

Presenting the right marketing collateral—such as case studies, white papers, PDFs, and presentation slidedecks—at the right time can be a challenge for salespeople. It's a problem cloud-based ...