Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

B2B industries and high-ticket consumer sectors, sales cycles are anything but short. Unlike quick transactional models, where a customer might convert after a single interaction, long sales cycles ...

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

In today's rapidly evolving business landscape, automation is reshaping the way leaders delegate and manage their teams. This ...

The travel industry has always moved fast, but AI is making it move smarter. From intelligent user journeys inside travel ...

With AI tools shining bright on the horizon, the future of business automation is more than just aspirational—it’s attainable and imminent. The integration of these powerful technologies has the ...

Discover the 6 AI use case primitives driving innovation in industries like marketing, finance & product development. AI is ...

AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...

“Channel sales have reached a critical turning ... The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 is one of the industry’s most comprehensive and objective evaluations ...

Fulfillment has never been easy. But today, it’s a different kind of hard. Tariffs are rising. Carrier rate hikes have become ...