Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

At the e4m Connected TV Conference, marketers explored how CTV is driving top-funnel impact with sharper targeting and ...