"The pattern and weave of this rug is beautiful," one satisfied reviewer wrote. "I have purchased several Safavieh rugs, and this one is definitely my favorite," said another. "The colors are so ...

Safavieh,a 101-year-old rug and furniture company based in Port Washington, has transformed itself in the past decade into an online powerhouse, with almost two-thirds of its $255 million in sales ...