The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The league heretofore known as the American Athletic Conference-which had desperately tried to sell itself as part of a ...

Oct 12, 2024; Piscataway, New Jersey, USA; Wisconsin Badgers mascot, Bucky Badger, wears a chess head hat during the second half against the Rutgers Scarlet Knights at SHI Stadium. Mandatory ...