Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

For context, the logo — unveiled on January 1, 2025 — retains the iconic overlapping "F" and reversed "C" design but features smoother, rounded edges, marking the first significant alteration ...

Results showed that changing the logo to be rounded led to a more positive brand attitude among highly committed customers with an interdependent mindset (5.9).

Until now Fanta has had an entirely different logo and packaging design in the US compared to its international markets. While the US stuck with the rounded logo introduced in 2010, in 2017 the drink ...