Among iconic wristwatches, the Rolex Cosmograph ... “JPS” 6264 Daytona. The nickname was earned in the ’70s when fans noticed the resemblance to the striking black-and-gold livery of Lotus ...

Rolex Daytonas are famous ... claims it is one of the most important Daytona examples to ever be offered at auction. "It is also an exceptional book ending to the sale of this extraordinary ...

Rolex has unveiled a special Daytona in the name of celebrating the centenary of the 24 Hours of Le Mans race. The newly iterated emblematic reference arrives in an 18-carat white gold build from ...

As a “tribute” to the Daytona series from Rolex and the Apple iPhone, Russian luxury customizer Caviar is presenting a new entry in the Royal Gift Collection: the gold-plated Caviar Daytona ...

the company introduced a 4% increase in some of its gold watches in the U.K. last June, including raising the retail cost of the Rolex Daytona chronograph in white gold to about $49,300 (£38,700 ...

In March, the price of a second-hand Rolex Daytona watch peaked at a whopping ... as an investment has outperformed other assets like gold and the stock market for the past decade, according ...

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...