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A Rolex Daytona is basically a Lambo for your wrist; it’s shiny, sexy, and heavily associated with speed. Due to its whopping resale value, huge demand, and tightly controlled supply ...

The one name that gives a more valuable addition to the world of horology is “The Rolex Daytona,” which exceeds in quality and functionality. Whether for its historical appreciation or its ...

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

The Rolex 24 at Daytona features more than 200 of the best drivers in the world, including 14 former Formula 1 stars. But the one driver they all want to see at Daytona International Speedway is ...

The history transcends sports cars: When NASCAR founder Bill France created the Daytona Continental in 1962, the concept of the Rolex 24 forerunner was to showcase world-class drivers from various ...

This coming week brings the event that first put the International in Daytona International ... primer about the Rolex and its history. NASCAR founder and Speedway builder Bill France Sr.

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on ...

I walked into to four Rolex authorized dealers in Manhattan, asked about buying a new Daytona, and was universally shot down and offered no hope. Three of the Rolex salespeople I spoke with said ...

It’s a war out there. We deserve more,” Grant says. “Like that Rolex you got on,” Foley replies. Grant smiles and proudly flashes his watch. “Gold Daytona,” he says. “Isn’t she a beauty?” Kevin ...