KISS frontman Gene Simmons wants to trademark the universal sign for rock-and-roll, but he's doing it wrong. According to The Hollywood Reporter, the 67-year-old singer filed an application Friday ...

Kiss singer wants to trademark “devil horns” rock and roll sign [Updated] Simmons says he first used the longtime rock symbol “in commerce” in 1975.

KISS frontman and possible bovine absentee father Gene Simmons was widely ridiculed for a recent attempt to trademark the heavy metal devil horn hands. (Really, Simmons' version of the hands, with ...

Devil horns, the American Sign Language gesture for "I love you," or Gene Simmons' personal creation? ... SEE ALSO: N.W.A. slam Gene Simmons, then pose for a selfie at Rock and Roll Hall of Fame.

Gene Simmons has a message for those who doubted his ability to trademark the rock ‘n’ roll devil hand gesture, and that is that you’re so wrong you don’t even understand how wrong you are.

Gene Simmons on Claims He Can’t Trademark the Rock n’ Roll Devil Horns: “Actually, Bitch, I Can” Written by Andy Cush | August 18, 2017 - 10:39 am.

I went from being a fan to if I ever see him in person I might have to punch him in the face. "Rock n Roll" is supposed to be about freedom, trying to get a copyright on a hand gesture is low and ...