Read more about PepsiCo's Sales Executive, Richard Montanez, in this month's Raza Report. ... "I called up President Roger Enrico, not knowing I wasn't supposed to do that.

A red-hot controversy is heating up over Richard Montañez's rags-to-riches tale of his purported creation, Flamin' Hot Cheetos. Montañez – who has become known as the "Godfather of Hispanic ...

The publisher of Richard Montañez’s upcoming memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise From Janitor to Top Executive,” is moving ahead with the book after a Los ...

Richard Montañez, the former janitor turned executive at PepsiCo , has filed a lawsuit against the company, ... In 1991, he pitched his creation to PepsiCo CEO Roger Enrico, ...

After good reviews, the book tells that Montañez decided to present his idea to Roger Enrico, the president of the company and that is how the Flamin 'Hot Cheetos were created. More Business ...

It said that Richard Montañez, the son of Mexican migrants in California, invented the Cheetos variant when inspired by Mexican corn while working as a janitor in a Frito-Lay factory and that ...

Frito-Lay Says Richard Montañez Didn’t Actually Invent Hot Cheetos At TheWrap The viral origin story of how Flamin’ Hot Cheetos came to be may not be true.

Who invented Flamin’ Hot Cheetos is now up for debate in a new lawsuit against Frito-Lay Richard Montañez is suing Frito-Lay, claiming the company launched a “smear campaign” against him in ...

Richard Montañez said he proposed the idea while working as a janitor and ultimately rose through the company's ranks. But PepsiCo told The LA Times in 2021 that "the facts do not support the ...

Richard Montañez has for years told a story of how he dreamed up Flamin’ Hot Cheetos while working as a Frito-Lay janitor. The archival record, former employees and Frito-Lay itself say ...

Richard Montañez, the subject of an upcoming biopic, has responded to Frito-Lay's claims that he did not invent Flamin' Hot Cheetos. Plus Icon Film Plus Icon TV ...