The logo becomes more than just the brand’s icon–it’s a clever UI feature that has a direct impact on the company’s profits. Accidental bookings dropped, retention increased, and non ...

Microsoft, for example, grew its annual revenue by $73.3 billion using a single logo between 1987 and 2012. And the last time Amazon changed its logo was 2000.

On-field logo deals — which factor viewership, attendance and TV broadcast exposure for sponsors — could be worth anywhere between $700,000 to close to $4 million for top-level schools in the ...

Facebook quietly pushed out a new logo Wednesday with the idea of making it more modern, friendly and approachable, and maybe more importantly, more smartphone-friendly. The overall branding for the ...