Barbie’s getting an AI upgrade. OpenAI just teamed up with Mattel — the company behind Barbie, Hot Wheels, and more — to bring generative AI into the world of toys.

Brazil's "reborn baby" phenomenon has drawn international attention. The trend of ultra-realistic dolls, which has been ...

A life-size Labubu doll sold for more than $150,000 at a Beijing auction, making it one of the most expensive dolls in the ...

Rather than resisting cultural change, Mattel is leaning into it. The company isn’t just adapting to modern life, it’s actively helping to re-enchant it, reminding people that creativity, connection ...