The first official Rolex “Rainbow” Daytona debuted in 2012 and was produced sporadically in various references until last year. ... Every fifth gem on the bezel is not a sapphire, but a diamond, and ...

The Rainbow Daytona is an instant eye-catcher, so it’s not exactly for those who wish to blend in. Initially priced under $100,000 at launch, one such piece can now retail for as much as $650,000.

Spotted this week at the Cardinals vs. 49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO, an 18K yellow-gold version of the Crown's famed racing watch in an unusual configuration.

Rolex has always been a hit with celebrities, but the Rainbow Daytona seems to attract the most eclectic bunch. With its 40mm case, it’s proven a perfect fit for both (flashy) ladies and gents.

With its diamond-paved dial, diamond-set bezel and diamond-set President bracelet, all encased in 18-karat white gold, the 36 mm model demonstrates Rolex’s exceptional gem-setting skill.

A closer look at the updated Rolex release from 2018 reveals a 40mm case crafted from 18-karat Everose gold. The bezel is adorned with 36 baguette-cut sapphires, as well as 56 brilliant-cut diamonds.

From the rainbow-bezel Daytona to the “Presidential” Day-Date, Rolex's gem-set watches are in class all their own.

THE first-ever Rolex “Rainbow” Daytona chronograph watch is set to come to auction and could fetch more than US$3.5 million. The Rolex from the 1990s will be put on the block in Geneva on Nov 8. In an ...

The Daytona also features two new dial options: a white dial with black accents on the sub dial and a black dial with silver accents. The watch is powered by Rolex’s calibre 4130 automatic chronograph ...

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on ...