The ANA initially released the template in 2016 and updated it in 2018. The new version addresses key developments in the media buying industry over the past five years.

DDS, with the support of the RAB, radio rep firms Katz Media Group and MFS, and media sales software provider STRATA, has implemented a call letter format for identifying HD multicast and streaming ...

The WFA interviewed 59 of its members, who represent global ad spend of more than $70 billion. Around 16% of their budgets are spent on programmatic advertising, up from 10% in 2014.