Derided by many as part of a minimal logo trend that some said was 'killing brands', the plain logotype was about as straightforward as it gets. But Saville thinks it was done away with too soon.

That Lee and new Burberry CEO Jonathan Akeroyd have decided to not only reintroduce a serifed logo (albeit a minimal one), but also the brand’s equestrian knight ‘Prorsum’ logo – first ...