The one thing no one warned me about when I lightened my hair from dark brown to strawberry ... that I learned that purple shampoo was the secret to maintaining my blonde dye job.

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

Incorporate a purple shampoo into your routine. While a pigmented purple formula sounds intimidating, the temporary color makes all types of light and blonde hair look fresh-from-the-salon.

Ideal for blonde and highlighted hair, the formula has salicylic acid which she said can also help remove unwanted pigment. A top-rated crowd favorite, Amika’s purple shampoo can’t be beat ...

Well, we’ve just discovered a new purple shampoo hack that will truly keep your blonde hair from turning that brassy color that attacks all faux blondes. Purple products contain varying amounts ...

Purple shampoo is specifically formulated to help correct pigment on blonde and gray hair tones, including silver, pastel, beige and platinum-colored hair. "The shampoo contains purple pigment ...

Given that purple shampoo can often be drying on the hair and scalp, it’s no wonder this product has swiftly become a much-recommended post-dye saviour. You can shop Olaplex’s No 4P Blonde ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. As a former blonde, I can attest: there’s nothing better than fresh, just-out ...

Read our full commerce guidelines here. Anyone with dyed blonde hair knows what a saviour purple shampoo is. Maintaining your hair between salon appointments, the violet hue product is great for ...

Why purple shampoo, you ask ... Glowing customer review: "My strawberry-blonde hair was looking especially brassy after a summer of swimming with chlorine buildup and sun damage.

The shampoo has violet and blue pigment for intensive toning and works on blonde, grey or white hair. Don’t leave it on for too long This purple shampoo can be bought individually or as part of ...