From cocoa drinks made by the Aztecs to India’s love affair with chocolate, this article traces the evolution of chocolate ...

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

From a starry new Adidas Originals campaign to a collaboration between Troye Sivan and Henry Zankov, this is all the latest ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Samuel L. Jackson, Missy Elliott And GloRilla take the lead in adidas' latest campaign for the Original Superstar.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

So, if you’re still running campaigns like it’s 2015 (manual A/B testing?), I suggest you embrace AI for faster results with less effort. This playbook will show you how to use AI without ...

Turnstile. Tony Hawk. Taco Bell. An alliterative triumvirate of pop-culture icons, to be sure, and a new commercial for the latter fast-food chain has now united all for the meaty Build Your Own Luxe ...

Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search and Maps.