When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with ...

When looking at your advertising campaign there are a number of issues you must deal with. This video looks at some basics in ...

Muscat: Omran Group has launched an integrated promotional campaign titled "In Oman" in collaboration with the national ...

QIIB has named the four winners of its exclusive promotional campaign launched in collaboration with Visa, awarding them with luxury shopping trips to London and Paris.The ...

Israeli state-owned weapons company Rafael released a promotional video showing its drone system, Spike Firefly, tracking and ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

Manpreet Singh Sachdeva spent two years driving marketing initiatives for HCLSoftware across India and South Asia ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Nano- and micro-influencers are no longer just content creators; they’re community builders who engage micro-communities.

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Daviess County residents are generally aware of the impact Swedish Match continues to have in the community, both through offering high-paying jobs and its charitable activities. But Philip Morris ...

Mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as ...