Muscat: Omran Group has launched an integrated promotional campaign titled "In Oman" in collaboration with the national ...

QIIB has named the four winners of its exclusive promotional campaign launched in collaboration with Visa, awarding them with luxury shopping trips to London and Paris.The ...

Israeli state-owned weapons company Rafael released a promotional video showing its drone system, Spike Firefly, tracking and ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Nano- and micro-influencers are no longer just content creators; they’re community builders who engage micro-communities.

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Helena Moreno launched a pair of new videos promoting her campaign for New Orleans mayor on Monday, marking the first round of television advertising of the city's mounting local election cycle.

Starbucks India has launched a campaign celebrating the lighter, everyday moments of life with its cup of coffee “The daily ...

Fort Hays State University communication studies students, Ashtyn Butler, Carley Norton, and Allison Hillebrand (from left) ...

Pasadena Humane is waiving adoption fees for adult dogs and cats through July 20 to ease shelter overcrowding and help pets ...

We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending nostalgia, viral trends, global activations, and immersive fan engagement ...