The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple of effective marketing ...

A new report from the Harvard Business Review and loyalty shop Talon.One finds organizations tooling up to bring ...

To keep pace with cultural momentum, Salomon runs a fast-cycle model that blends technical innovation with fashion-forward ...

In a candid conversation with the Deputy Minister of Tourism Professor Ruwan Ranasinghe, who is attached to the Ministry of Foreign Affairs, Foreign Employment and Tourism, shared insightful ...

The veteran film exec behind releases for 'Rain Man,' 'The Omen' and 'Dances With Wolves' helped make early market research ...

The movie's strategy has sparked differing views on its effectiveness, with some calling it smart marketing and others ...

Polina Beletskaya serves as Marketing Director at Sellvia, where she develops and executes promotional strategies for the ...