The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...