With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.

Elon Musk bans something from X starting tomorrow that will shock advertisers. What he called an aesthetic nightmare will ...

Independent media agency Yango, known for its people-focused and results-driven approach, has announced the promotion of Eb Yusuf to General Manager, Strategy, Culture & Insights.

Retailers get the benefit of brand elevation, media opportunities, and customer goodwill. Charities get funding, yes, but ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

This article explores 12 actionable tips for breathing new life into marketing efforts, revitalizing brands, and reigniting ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to ...

Tyler Lusebrink of Dollar General Retail Media (left) and Nic Rochnik of Albertsons Media Collective (right) talked with PG ...