Market uncertainty and AI disruption have changed the game for entrepreneurs. Learn 4 proven strategies to adapt your ...

Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

Whether you're a small startup or a large company, the path to long-term success is the same: a mix of strategic thinking, ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role ...

This policy then becomes a framework for creating marketing strategies that align with marketing objectives and maintain the reputation of the business. A marketing policy is similar to a business ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

The Columbia University M.S. in Information & Knowledge Strategy (IKNS) degree provides students with foundations in ...

A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. With that strategy, the company may gain a few customers while annoying all of the other ...

During the meeting, Herath also spoke about the need for targeted marketing initiatives and the establishment of incentives that would attract foreign investors. He encouraged the ambassadors to ...

One year after her arrival at Coeo Strategies, Brooke Satterfield has been made partner at the consulting practice. "It's clear that organizations are facing more complex and urgent challenges ...