Progresso Soup Drops delivered the flavor of classic Chicken Noodle Soup in a convenient hard candy drop.

The savory, hard candy drops were available only during National Soup Month – the height of cold and flu season – to remind consumers of the comfort found in a bowl of Progresso Soup.

In addition to the Gold and Silver Lions, Progresso Soup Drops was shortlisted across the Creative Strategy, Direct, PR and Brand Experience & Activation categories.

General Mills' innovative Progresso Soup Drops win Gold and Silver Lions at Cannes, impressing judges with guerilla marketing and rapid sellouts.

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