With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

Product Range vs. Product Mix. ... The success of product marketing in any business, ... A good example of having a solid product mix is companies may be able to earn more customer loyalty.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

From corporate learning platforms to Discovery`s Vitality platform, `gamification` has become a part of many people`s daily ...

RMD sat down with Longbridge's Melissa Macerato to talk about the origins of Platinum Preserve and the reception to date.

Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the "marketing mix," also known as the four Ps—product, price ...

A firm's pricing strategy, product distribution and promotional strategies form three-fourths of the product marketing mix, or four P's of marketing. This is the combination of factors that ...