With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

In many cases, retailers lack visibility into the customer journey and may not even be aware of how their suboptimal ...

From corporate learning platforms to Discovery`s Vitality platform, `gamification` has become a part of many people`s daily ...

RMD sat down with Longbridge's Melissa Macerato to talk about the origins of Platinum Preserve and the reception to date.

Many companies choose Heroes of Digital social media marketing agency in Singapore for practical advice and a clear growth ...

Metro’s specialist food writer, Courtney Pochin, gave the new Punishment Juice a try and it’s fair to say, she wasn’t a fan.