Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

March, consumers and trade will see the brand’s new identity roll out across retail signages, parlour fronts and digital ...

In 1986, then Prime Minister Bob Hawke commissioned legendary designer Ken Cato to create what may be the nation’s most ...

Shark Tank Australia's Jane Lu shared an Instagram reel on March 23, 2025, sharing ideas for entrepreneurs looking forward to ...

We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no ...

Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan ...

Weleda refreshes its brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning.

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Ben & Jerry’s battle with owner Unilever over Palestinians is just the latest example in a long history of entanglement.

Hindalco Industries has unveiled a new brand identity, marking its transformation from a materials supplier to an engineered ...

Meghan Markle previously revealed that her new lifestyle brand will be called As Ever after ditching the American Riviera ...

Woodwork Amsterdam approaches branding with a different mindset. Koppejan describes its role as that of a 'syrup' in a ...