With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range ...

Primark has unveiled a new adaptive clothing range for men and women in collaboration with designer and disability advocate ...

Primark is entering a new market with the launch of a clothing range designed specifically for people with disabilities.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

The range has been designed in collaboration with award-winning adaptive fashion designer and disability campaigner, Victoria ...

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

Primark has just launched their new range of swimwear, perfect for holidaying somewhere just a bit warmer than here. Taking to Instagram, the budget fashion retailer said: "Headed for sun? Pack your ...

Last week, Primark launched a permanent range of adaptive clothing, which follows its introduction of adaptive underwear in January 2024. Shani Dhanda is an inclusion accessibility specialist and ...