Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

Primark has just launched their new range of swimwear, perfect for holidaying somewhere just a bit warmer than here. Taking to Instagram, the budget fashion retailer said: "Headed for sun? Pack your ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

Last week, Primark launched a permanent range of adaptive clothing, which follows its introduction of adaptive underwear in January 2024. Shani Dhanda is an inclusion accessibility specialist and ...

Giant budget fashion chain Primark launched on Tuesday a line of clothing created specifically for people with disabilities.

“We’ve developed a range that focuses on timeless wardrobe staples that are carefully designed to be versatile and affordable. It has been amazing to collaborate with Victoria Jenkins, founder of ...

February 14 is just around the corner and many retailers are pulling out all the stops to make the most of the occasion.

With Valentine's Day just around the corner, Primark has just the thing for shoppers looking for a romantic gift for less ...

SHE’S a fashion powerhouse whose first clothing line sold out in just 24 minutes. Molly-Mae Hague launched Maebe – her ...

Reform MP Rupert Lowe has written to the Primark CEO and asked him to visit Great Yarmouth and consider opening a branch there.