With five different colours to choose from, shoppers say the 'flattering' £14 dress is something Rachel Green would have worn ...

With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range ...

Shoppers are going wild for the £14 dress, with many comparing it to something they would see Rachel Green from Friends ...

Shoppers are going crazy over the £14 dress, with many saying it looks like its come straight from Rachel Green's closet ...

Primark has unveiled a new adaptive clothing range for men and women in collaboration with designer and disability advocate ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark is entering a new market with the launch of a clothing range designed specifically for people with disabilities.

The range has been designed in collaboration with award-winning adaptive fashion designer and disability campaigner, Victoria ...

Primark said of the joggers: "Cut to a classic straight leg silhouette, these trousers feature an all-over blue and white ...

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...