News

Unlike the Axe and Victoria's Secret body spray-drenched hallways of my high school days, today’s teens and tweens are ...
The fragrance subscription brand Scentbird has partnered with the Broadway play “The Picture of Dorian Gray” on a ...
Fragrance company Axe has built a grooming products empire ... begins with a montage of classic wartime images. A tank rolls through a devastated European city, an Asian dictator is flanked ...
For example, the high-end bottle of cologne or perfume your grandparents used may not do the trick anymore. Enter Lil Baby, teaming with Axe to introduce the new G.O.A.T. of fragrances.
Unilever UL is the parent company of Axe. The fragrance company has already sent ... Billy Markus, who shared pictures of the “dogecan” on Twitter. “We’re going to the moon,” reads ...
“What has had tremendous impact on the fragrance market in general is the niche market, which is so heavy in the woody, oriental area,” she says of the evolution of male fragrances.
Axe commercials? Awful. They are the media equivalent of the fragrance itself. I mean, naked ladies covered in tiny congruent triangles assault bemused middle managers. These are commercials that ...
Then, there’s Black Vanilla Body Spray from Axe, the brand which every guy in high school used in the locker room to overpower their sweat from gym class. A part of the Fine Fragrance Collection ...
You know the Axe commercials where a guy wearing Axe cologne or spray walks into a room and all the girls cling to him like a magnet ... well with the exception of women actually leaving the floor ...