Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

CenterPoint Energy transformed its hurricane preparedness strategy post-Hurricane Beryl, emphasizing trust, transparency, and ...

Word of mouth marketing is a very powerful tool, it has helped people raise money for ALS research, helped kick off numerous exercise crazes, like P90X or diets (celery diet), and so much more ...

Recruitment, retention, and remarkable service aren’t just HR buzzwords; they can spur revenue growth for a business ...

HYROX pulled a record crowd of 12,000 to Singapore’s National Stadium, a clear sign that fitness has evolved far beyond reps ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

One of the most powerful means in digital marketing is a potent brand voice. It is not only about images and logos, setting ...

Sometimes, it’s about what word you eliminate. By cutting one simple word, you can exponentially increase the changes of ...

A recent study involving nearly 6,000 participants across 12 countries reveals six key traits associated with coolness: ...

Sustainability, the shortfalls of AI and the educational role of tourism were among the major topics unpacked at Newsweek's ...

Steven Spielberg's 'Jaws' helped create the summer blockbuster and changed Hollywood with its innovative marketing campaign.