Toy makers have gone to the toilet for their latest creations. Experts said that potty-related toys are hitting stores now because of the popularity of the poop emoji.

Toy analysts and experts say the potty-related toys are hitting stores because of the popularity of the poop emoji, which has also made it more acceptable for parents to buy poop toys for their kids.

The market remains flush with toys that poop: Gotta Go Flamingo, Poopsie Slime Surprise, Doggie Doo, Fishin' For Floaters. "It's a very light taboo," says Mary Higbe of Goliath Games.

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