Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB's 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for ...

Podcasts are getting stuffed with more commercials. Ads in the second quarter of this year took up an average of 10.9% of ...

A new report shows brands are failing to maximize podcast ad potential - with most campaigns reaching under 25% of monthly ...

Podcast ad buying is still a fragmented process for ... "In an industry where the sell-through rate is always short of 100%, this can drive that closer to 100% for every creator in the whole ...