A recent hourlong episode of Alex Cooper’s popular “Call Her Daddy” podcast, for example, included eight ads over four slots. The increasing commercial time per episode—known in the ...

For example, a beloved podcast host can have a big impact and influence on consumers. And this is an opportunity for brands to leverage that. A key to success with audio and podcast ads is ...

Under such contracts, the companies assume a wider audience from high-profile podcasts will translate into higher ad sales. For the podcasters, the deals are equally appealing, providing a ...

Publishers who still want advertising on Amazon Music can continue to distribute their podcasts on the platform ... a lot more compelling than, for example, reading a brief text description ...

the majority of podcast advertising is used for brand-building, which encompasses 61 per cent of total ad revenues — up 13 per cent in the last two years. For brand marketers, there’s a lot to like.

A recent example is Disney’s Frozen Podcast ... By combining our expertise in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership ...

These solutions arrive at a time when U.S. podcast advertising revenue is expected to surpass $3 billion in 2027. As podcast advertising matures, audio brand safety and suitability solutions are ...