A recent hourlong episode of Alex Cooper’s popular “Call Her Daddy” podcast, for example, included eight ads over four slots. The increasing commercial time per episode—known in the ...

For example, a beloved podcast host can have a big impact and influence on consumers. And this is an opportunity for brands to leverage that. A key to success with audio and podcast ads is ...

A recent example is Disney’s Frozen Podcast ... By combining our expertise in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It's an AI-powered ...

Under such contracts, the companies assume a wider audience from high-profile podcasts will translate into higher ad sales. For the podcasters, the deals are equally appealing, providing a ...

Publishers who still want advertising on Amazon Music can continue to distribute their podcasts on the platform ... a lot more compelling than, for example, reading a brief text description ...

Pushkin Industries, the podcast company that will release the ... that make headlines when a top podcaster sells off rights to advertising and distribution, with figures exceeding $100 million ...

These solutions arrive at a time when U.S. podcast advertising revenue is expected to surpass $3 billion in 2027. As podcast advertising matures, audio brand safety and suitability solutions are ...