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Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill ...
Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It's an AI-powered ...
But the convergence of audio and video in the podcast medium has caused confusion and complexity for advertisers. Ad buyers now have to wrangle over which of their clients' budgets podcasting ...
Podcasts are getting stuffed with more commercials. Ads in the second quarter of this year took up an average of 10.9% of podcast run times, up from 7.9% in the second quarter of 2021, according ...