The Playtex 18-Hour Ultimate Lift Wireless Bra takes support to another level. Its four-way wireless support system includes higher sides, fuller cups, wider straps and a smoother back.

Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra $17$40Save $23 Why we love this deal: ...

The Playtex Secrets Smoothing Wireless Bra is discounted to just $14, an impressive $32 less than its typical full price. It lacks underwire to avoid pesky pinches beneath your tops throughout the ...

Playtex also will utilize YouTube and American Greetings to help “support” — rather than promote — the Playtex 18 Hour bra and Playtex Secrets product lines.

Looking for comfortable, supportive, and stylish bras for older women? Selected by experts, these bras are great for everyday wear and beyond. Shop the best bras.

This is the same brand that became part of pop culture and late-night jokes with bra lines dubbed: Living Bra, Cross Your Heart Bra and 18 Hour Bra. Now, Playtex hopes to get the last laugh.

The Playtex Wireless Bra is 54 percent off today, going for just $17 at Amazon. More than 54,800 Amazon shoppers rave about how comfortable the wireless bra is and the superior support it provides ...

The new creative Playtex campaign, Be Uniquely You, created by longtime agency partner KraftWorks NYC, reflects the positive and emotional connection the Playtex brand has with real women.

The Playtex 18-Hour Lift Wireless Bra is a number one best-seller at Amazon thanks to its comfortable and supportive design. Shop the customer-loved style for 62 percent off.

Shoppers of all ages and bust sizes swear by the Playtex 18-Hour Comfort Wireless Bra for its impressive support, smoothing qualities, and easy-to-wear fit. Snag the best-selling bra for up to 67 ...