Well, well, well—look who’s one game away from winning the NBA championship? The never-over-til-they’re-over, who-wudda-thunk ...

Last summer, the Seattle Storm shared a three-photo carousel of now Las Vegas Aces guard Jewell Loyd wearing a pair of vibrant shoes. "Kicks in color," the caption read, with fitting paint canvas and ...

Indiana Pacers guard Tyrese Haliburton explained the origin story behind the first colorway of his first signature PUMA ...

Indiana Pacers star Tyrese Haliburton had a sentimental reason for choosing pink as the primary color for the first iteration ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

First unveiled during All-Star Weekend, we'll see the arrival of the Adidas DON Issue 7 as Donovan Mitchell's latest ...

Reebok says, "Reebok brings new energy to the hardwood with these performance basketball shoes. A one-piece molded synthetic ...

The first version is pink, but there are blue and white (or Indigo Girl and OG Pearl) versions on the way. The shoes might have sold out on their own, but Nike’s commercials, developed by agency ...

The first wave of online sales of the “Pink A’ura” edition of her Nike A’One shoes began early Tuesday morning. It also ended early Tuesday morning. It took only five minutes for the kicks ...

But shortly after the vibrant shoes sold out, Wilson shared on her ... an oversized cropped pink basketball hoodie, and women's basketball shorts with pink details.

Expect the basketball superstar to stay humble ... Look for the dominating performances and the pink shoes.

It’s pretty common for basketball shoes to take longer to break in because ... who didn’t have the option to shop for these hot pink kicks. These will absolutely give you an edge and come ...