The circular logo introduced in 2016 is gone. The company dropped it in favor of a new text-only version that starts rolling out to Uber’s apps today.

Amazon changes its app logo after some said it resembled Hitler 00:38. ... The first iteration looked like a jagged piece of tape above the smile.

The logo in question looked like a cardboard box with the Amazon smile logo imprinted on it. At the top center was a piece of blue shipping tape with jagged edging, which drew comparisons to ...