Combining research methodologies to include the big picture cultural analysis will result in a more comprehensive understanding of customers and effective marketing strategies for innovation success.

IT is uniquely positioned to see the big picture of what is occurring across the business and identify opportunities for innovation. But this only works if IT leaders get out from behind the ...

The five finalists also participated in McDaniel’s eight-week Innovation and Entrepreneurship Challenge Training Program leading up to the competition. McDaniel President Julia Jasken presents ...

Companies are graded in five categories: customer satisfaction, innovation, social responsibility, employee engagement and development, and financial strength. The statistical model that produces ...

Picture: Jeff J Mitchell/Getty Images According to the study by innovation funding specialist Catax, businesses in north-east England have received awards equivalent to £6,504 per business ...