Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...

Whether Kennedy hands down a ban or one is passed on Capitol Hill, pharma marketing is set to undergo a significant ...

Proposals by Robert F. Kennedy Jr. and Bernie Sanders range from more disclosures in commercials to an outright ban.

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as ...

Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded ...

Mankind Pharma has ramped up its advertising and sales promotion spend by 25% to Rs 755.36 crore in FY2024-25, up from Rs 600 ...

Research from a recent Cadent study reveals the growing impact of TV and connected TV advertising in raising medication ...

The Food and Drug Administration named a longtime pharmaceutical executive to run the agency’s drug program. Dr. George ...

Tremfya snagged Dupixent’s place as the pharma brand with the most TV impressions in June, according to data released by iSpot.tv on Friday morning. The Johnson & Johnson brand garnered a 4.3% share ...

Healthcare products company West Pharmaceutical Services (NYSE:WST) reported in Q2 CY2025, with sales up 9.2% year on year to ...

In an echo of the pattern laid last year, following a record-high outlay at the very beginning of the year, TV drug ad ...