The White House is reportedly considering measures to limit pharma companies’ ability to conduct so-called direct-to-consumer advertising. Senators introduced a bill this month that would ban the ...

In 2025, pharmaceutical advertising is no longer just about raising awareness — it’s about delivering access, education and real-world health outcomes.

The U.S. is rare among Western nations because it allows pharmaceutical advertising. But a new effort aims to stop it. A bill was introduced in Congress recently that would ban pharmaceutical ...

A couple of weeks back, an advertising agency friend during a casual meet, told about some brand manager from a top MNC with ...

Senators Bernie Sanders (I-VT) and Angus King (I-MN) introduced the End Prescription Drug Ads Now Act (the Act) that would prohibit pharmaceutical companies and arguably any other entity engaged in ...

Louisiana accused pharmaceutical giant CVS of using its dominant market position to abuse customer information, drive up drug ...

Harness the power of zero-party data in pharma advertising to enhance patient engagement. Discover how a strategic brand strategy can transform your approach in this industry.

In this podcast, Motley Fool analyst David Meier and host Mary Long discuss: The macro factors influencing The Fed's interest ...

"Warning: Pregnant women, the elderly, and children under 10 should avoid prolonged exposure to Happy Fun Ball. Happy Fun Ball contains a liquid core, which, if exposed due to rupture, should not be ...

NKTR stock is up around 150% in today’s trading session following the recently announced positive results from its Phase 2b ...

The market for weight management medicines has been the hottest therapeutic area in the past two years. The pharmaceutical giant has far too much going its way. Analysts predict that the weight ...

US lawmakers seek ban on DTC advertising. US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.