New research suggests that limiting the pharmaceutical industry’s direct-to-consumer advertising could save more money than ...
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Adweek on MSNInfographic: A Future Without Pharmaceutical Ads on TV?Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...
But if we can’t ban pharmaceutical ads, we can at least rein them in. Policymakers can play an integral role in addressing the manipulative advertising practices rampant in the industry, while still ...
Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...
They are the people who dance in pharmaceutical ads, and if you watch televised sports, they’ve become about as inescapable as the CGI insurance lizard or Matthew McConaughey. According to iSpot ...
And the Oscar goes to…pharma ads. Yes, Anora took home the most honors at the 97th Academy Awards on Sunday night — including Best Picture — but medical marketing made an impact, too. A number of ...
A group backed by Trump adviser Elon Musk is running ads targeting Republican lawmakers in several states over their support ...
They dance in kitchens and in meadows frothy with flowers. They dance at weddings. They dance while fireworks bloom in dark summer skies; they dance in the bleachers at slow-pitch softball games.
A potential ban would mean billions of advertising dollars going elsewhere. "If pharmaceutical ads are banned on TV, it's unlikely we'll see drug manufacturers cut marketing budgets wholesale ...
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