As AI agents shape buying decisions, both brands and retailers must master AI agent optimisation to retain influence ...

In this week’s Ask an SEO, we break down the impact of AI on affiliate marketing, and how to adjust your approach for better ...

Lily AI Launches Solution to Optimize Product Content for Algorithmic and Generative Engine Discoverability ...

The company’s CMO, Geoff Seeley, talks about the company’s marketing plan and how it tries to differentiate PayPal from Venmo ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

For years, we’ve built websites, written blogs, and created campaigns with one goal in mind: to rank on Google. We’ve studied keywords, measured bounce rates, o ...

Alphabet GOOGL is adding new features to Pixel, including the new VIPs widget, stickers on Gboard with Pixel Studio (using ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...

Whether inspiring content or generating insights, the right AI tools can help smaller marketing teams punch above their ...

Consumers are turning to AI tools for search. Discover what this shift means for your business and how to adapt your content ...

We’ve got to save ourselves,’ Apple’s Tor Myhren tells Fast Company’s Stephanie Mehta in a bonus edition of Modern CEO from ...

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark ...